The Essentials of Brands – 101

Creating Your DIY Business Logo There’s no underestimating the significance of a good logo. As the heart of your branding, your logo should embody the essence of your business and leave a lasting impression. When you create your marketing materials,...<br /><a class="read-more-button" href="http://yych.info/the-essentials-of-brands-101.html">Read more</a>

Creating Your DIY Business Logo

There’s no underestimating the significance of a good logo. As the heart of your branding, your logo should embody the essence of your business and leave a lasting impression.

When you create your marketing materials, from your business cards to your website, your logo will be among the most essential parts of your design. That’s why you should never take it for granted. You have to be willing to sit down and commit time to I.

The good news is there’s no need to hire a professional designer to make you a good logo. Today, there are lots of online resources that let you create your own, thanks to simple editors that provide highly flexible options for customization.

Best thing is, you don’t need any design or technical expertise. These tools are highly intuitive, meaning you only need to follow certain instructions. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. Then you can conceptualize and personalize your logo and then download for any purpose and in any format you need.

Below are tips that can help you come up with a good design:

a. Picking Colors – Use colors that represent your company’s spirit. For example, if you sell kids’ toys, go for bright hues. If you sell jewelry, more subdued and elegant shades are suitable. In fact, psychology of colors is real. Learn it and apply it in your choice of colors.

b. Size Optimization – Make sure your logo looks good for different resolutions or materials. In other words, it should be scalable. There’s no need to keep adjusting the size manually for various purposes.

c. Finding Inspiration – You don’t want to copy other logos, but you can always get inspired by them. If you look around online, you will find websites that feature outstanding logos. Let them serve as your guide as you build your own.

d. Sustainable Design – While it’s okay to update your logo from time to time, you can’t do it every week. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. If you change yours ever so often, you will only confuse the market and that will work against your brand.

e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. You can be creative, but not too much. Remember that function is always number one.

The Path To Finding Better Branding

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